Hustle culture is out. Balance, boundaries, and a strong strategy are in. The Soft CEO doesn’t chase chaos; she builds with intention. In this post, I’m sharing what running a wellness-forward, scalable business actually looks like behind the scenes - from saying no to micromanaging clients to swapping burnout for matcha-fueled creativity.

Posting without a plan? That’s like showing up to Wimbledon with no racquet, no coach, no game plan, and no idea who you’re playing against.

Social media looks effortless, but behind every viral moment and engaged audience is a strategy. Before I ever touch a content calendar, I help my clients build a full-blown strategy

In this post, I’m breaking down what it actually means to have a social media game plan, and how I help my clients serve content that converts.

You cracked the code! Your views are finally up… But views aren’t bookings. Visibility without strategy is just noise.

If you're getting eyes on your content but your DMs and calendar are dry, this post is your roadmap. Let's talk about the actual steps to turn attention into action.

Here’s how you turn your content into your best salesperson.

So your content is getting views… but your DMs are dry and your booking link is silent. You’re not alone, and you’re not doing anything wrong.

But if likes aren’t turning into leads, and reach isn’t leading to revenue, it’s time to tighten up your strategy.

Inside this post, I’m breaking down the five most common reasons your content looks good but doesn’t convert, and what to do instead.

Tired of content that gets scrolled past? Educational content is your secret weapon. When you teach your audience something valuable, you build trust, boost engagement, and move them closer to booking with you. Here’s why it’s a non-negotiable in your strategy, and how to make it work.

A successful content shoot isn’t about having the fanciest camera or a full production team. It’s about having a game plan, the right tools, and an eye for opportunity. Here are the 3 non-negotiable you need to stop winging it and start walking away with content that actually works.