How to make your MedSpa the It-Girl of IG
If your medspa’s Instagram feels more like a ghost town than a glam room, it’s time to level up. A strong brand presence isn’t just about pretty pictures—it’s about strategy, consistency, and creating content that makes people stop mid-scroll and say, “I need that.” Let’s talk about how to turn your medspa’s feed into a digital destination.
Create a Signature Look
Your feed should feel like a curated skincare shelf: clean, elevated, and instantly recognizable. Choose a consistent color palette, fonts, and editing style. Think of it as your digital brand aesthetic—because your IG grid is your first impression.
Show Off Results
Before-and-afters are gold. They prove your magic and build trust. Pair with detailed captions that use keywords like ‘Botox before and after’ or ‘lip filler results’ or ‘post-op’ to explain the treatment, downtime, and benefits.
Be the Expert, Not Just the Aesthetic
Educational content positions you as a trusted authority. Use Reels to break down procedures, carousel posts for skincare myths, or Stories for quick skincare tips.
Outbound link idea: Link to resources from the American Med Spa Association or RealSelf for credibility.
Use Reels to Capture Attention
Instagram is still head-over-heels for Reels. They’re key to reaching new followers. Use trending audio to explain services, answer FAQs, or give a peek behind the scenes.
Leverage Testimonials & UGC
Real clients talking about real results? That’s the modern-day word of mouth. Share testimonials, tag clients (with permission), and repost user-generated content to build social proof.
Slide Into Their DMs (Professionally)
Engage in Stories with polls, quizzes, and Q&As. It opens up the convo, boosts your engagement, and makes potential clients feel like they’re already part of your inner circle.
Your medspa deserves to shine online like it does IRL. With a strong mix of visuals, expert content, and real engagement, your Instagram can attract dream clients on repeat.
Want help building your medspa’s social strategy?
Reach out and let’s make your brand the It Girl it’s meant to be.