The challenge the biostation faced was a lack of brand awareness, which in turn meant a lack of exposure to their target audience. With 4 locations and 6 more on the horizon, the biostation wanted to position themselves as a leader in the health and wellness industry and educate prospective patients on the services they had to offer and how it can improve their quality of life. By looking at their social profiles, it was hard to identify the services the biostation truly had to offer and did not accurately reflect their vision.