Event, Aesthetics & Beauty
aesthetic extender symposium
A highly anticipated event with almost no social presence
AES was well-known in the aesthetics community — but nearly invisible on social media
No consistent content strategy to drive year-round awareness or event attendance
Starting metrics: 4,496 followers, 2,500 impressions/month, 39 website clicks/month
Goal: turn social into a real driver of registrations, sponsors, and community loyalty
THE SITUATION
WHAT WE BUILT
Consistent presence that compounds year over year
Year-round content strategy — 12 posts + 2 Reels monthly — keeping AES in feeds between events
Bite-sized educational content, faculty spotlights, and sponsor features to build community loyalty
Live event coverage driving real-time visibility and FOMO for future attendees
High-performing content repurposed across registration campaigns and sponsor outreach
Content calendar fully managed — zero internal oversight required from the AES team
THE RESULTS
follower growth
+164%
3,900
website clicks per year
+1,264%
increase in event attendance (88 attendees to 1,200)
VISIBILITY
250,000 impressions per month
150,000+ views during the 4-day event
500,000 impressions over the past year
2,500 website clicks driven organically
COMMUNITY BUILT
11,860 followers and growing
Recognized as a premier event in aesthetic medicine
75 exhibitors and sponsors secured
Year-round presence without daily client effort
250K+
monthly profile views
+9,990%
increase in monthly views
