Lennox Aesthetics is a newly established Medical Spa situated in the vibrant city of Boca Raton. The brainchild behind this venture is Krystie Lennox, who also holds the distinction of founding the Aesthetic Extender Symposium (AES), an educational conference catering to Aestheticians, Nurse Practitioners, and Aesthetics Injectors.

Specializing in facial balancing and rejuvenation, the Lennox Aesthetics team utilizes a blend of neurotoxins, fillers, collagen stimulators, skin treatments, and a strong focus on overall skin health. They are known for their expertise in correcting the outcomes of previous treatments to ensure client satisfaction.

ABOUT

CHALLENGE

As a newcomer in the competitive Boca Raton market, Lennox Aesthetics faced the unique challenge of establishing its brand identity while resources were limited and the website was still in development. Compounded by an oversaturated South Florida market, the goal was to differentiate Lennox Aesthetics, cut through the noise, and position it as a high-end practice renowned for delivering natural, exceptional results. The challenge was to answer the question: "What sets LA apart?"

OUR APPROACH

Our approach to positioning Lennox Aesthetics as a standout MedSpa in the South Florida market was multi-faceted.

We curated content that reflected the brand's high-end identity., showcasing the extensive range of services offered, in order to provide a holistic view of Lennox Aesthetics' expertise.

Recognizing the importance of targeting the right audience, we tailored our content to appeal to the specific demographics and preferences of the audience, ensuring that every post resonated with its intended viewer. Moreover, we shared educational content related to aesthetic procedures and products, positioning Lennox Aesthetics as an informative and authoritative resource in the field.

Lastly, we placed the spotlight on Krystie Lennox's extensive expertise as an educator and aesthetician, adding a personal touch to the brand while reinforcing its credentials.

SERIVCES PROVIDED

social media management
content creation
photography
short-form video

RESULTS

avg. engagement rate

+12%

avg. impressions

25,000

follower growth

+129%

Our strategy allowed us to create a cohesive and compelling narrative for Lennox Aesthetics, helping it stand out in the highly competitive South Florida market

The majority of LA’s followers fell within the target demographic and local market, proving the success of our strategy in attracting genuinely interested and engaged followers, which can be seen through the high engagement rate.

We have been able to consistently reach a broad audience, ensuring brand visibility and recognition.

And we’re not stopping there…