Your Mentall Matters (YMM) is a growing digital brand focused on mental wellness, mindfulness, and community care. Rooted in powerful affirmations, mental health awareness, and emotional support, YMM exists to normalize conversations around mental well-being — especially among young adults navigating life transitions and healing journeys.

With an engaged but modest audience and a strong brand voice, YMM was ready to grow its presence and impact on Instagram. That’s where The Social Contessa stepped in.

ABOUT

CHALLENGE

Before partnering with The Social Contessa, YMM was posting irregularly, relying mostly on static affirmations with minimal promotion strategy. Despite their strong messaging and mission, they weren’t reaching enough new people — and their existing audience wasn’t consistently engaging or converting.

They needed:

A strategic content plan to increase visibility and engagement
More structure and variety in post formats
Clear calls-to-action to drive profile activity and link clicks
Support in maintaining consistent growth without losing authenticity

OUR APPROACH

We started with a full Instagram audit and performance review, then built a tailored social media strategy aligned with YMM’s mission, content pillars, and audience insights.

Here’s what we implemented:

Monthly content calendars with planned formats and goals (educational, emotional, affirming, and promotional)
A shift from only static posts to collaborative content, Reels, and carousel storytelling
More frequent calls-to-action to increase profile visits, link clicks, and shares
Strategic use of Instagram’s collab feature, improving reach and visibility
Performance tracking every 30 days to identify top-performing formats and adjust accordingly

We also leaned into affirming, shareable content while highlighting the brand's founder and purpose — keeping it human, impactful, and relatable.

SERIVCES PROVIDED

social media management
content creation
graphic design

RESULTS

external link clicks

+53.3%

avg. accounts reached

30,000

increase in profile visits

+44%

By combining intentional strategy, emotional content, and consistent optimization, YMM has built a stronger, more scalable Instagram presence. They’ve increased their reach, boosted engagement, and created a content rhythm that allows them to connect — not just post.

Your Mentall Matters is proof that when the content matches the mission, growth happens naturally.