Aesthetics, Skincare, & Beauty
lush injectables
THE SITUATION
STARTING FROM ADS, NOT STRATEGY
89.7% of reach was driven by paid ads — organic content was nearly nonexistent
Posting felt like a task, not a channel
No content system, no consistency, no capacity to manage it internally
Starting metrics: 2,260 followers, 25,405 average accounts reached
WHAT WE BUILT
A SYSTEM THAT RUNS WITHOUT THEM
Full organic content strategy — no daily oversight required from the client
Content library built across all treatments and services
CTAs aligned to the full patient decision journey, not just visibility
Organic reach and discoverability prioritized over ad dependency
High-performing content repurposed across ads, website, and other channels
THE RESULTS
400+
new patients acquired
44.3%
follower growth YOY
100K++
views per month on Instagram
1,733
clicks to the booking site
9.56%
top post engagement rate
50%+
of views from non-followers
VISIBILITY WINS
Most viewed carousel: 16,226 views
Most viewed static post: 9,692 views
Highest single-post reach: 3,235 accounts
Majority of views from feed, not Reels alone
AUDIENCE QUALITY
1,000+ new followers, primarily local
Concentrated in Sarasota, Parrish, Fruitville, Myakka City
~1,500 high-intent local accounts in avg reach
1,127 clicks to view services
